Light
BEST FOR: Cool undertones : Light
Examples: Blondes, Redheads, very Pale skintone
Undertones: Cool - Neutral
Burn and Freckle: Easily.
Eye Color: Usually lighter shades of Blue, Gray, or Green
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Your shopping cart items and checkout options
LIMITED TIME UPGRADES
Self Tanner Kabuki Brush Set
$30.98
$21.59
Save $9.39
(30% off)Barrier Protection Mineral Sunscreen Duo (SPF 50)
$57.98
$46.38
Save $11.60
(20% off)Customers also bought
60-DAY Money back guarantee
Step 1 — Pick your bundle
1
/
2/
3
Choose your glow.
A bottle lasts about 5–7 full-body applications.
Your bundle
Starter
Single Glow
10% OFF
$32.39$35.99Save $3.60
Most Popular
Double Radiance
20% OFF
$57.58$71.98Save $14.40
Best Savings
Ultimate Stock
30% OFF
$75.58$107.97Save $32.39
Step 2 of 3 — Choose your shade
Medium
BEST FOR: Neutral/Warm Undertones: Medium
Examples: Light to dark brown or black hair
Undertones: Neutral - Warm
Burn and Freckle: Occasionally to Rarely.
Eye Color: Usually Hazel or Brown
Medium
BEST FOR: Medium Skin Tones
Examples: Light to dark brown or black hair
Undertones: Neutral - Warm
Burn and Freckle: Occasionally to Rarely.
Eye Color: Usually Hazel or Brown
BEST FOR: Fair Skin Tones
Examples: Blondes, Redheads, very Pale skintone
Undertones: Cool - Neutral
Burn and Freckle: Easily.
Eye Color: Usually lighter shades of Blue, Gray, or Green
Step 3 — Complete your routine
Complete your tanning routine
Add-ons you pick here go to the same cart as your bundle.
Kabuki brush
Blend face and body for streak-free color
Application kit
Mitts for flawless, even application
Exfoliation gloves
Prep skin for a longer-lasting glow
60-Day Glow Guarantee
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Free Shipping $65+
Why people stay obsessed.
Four reasons this is the last self tanner body lotion you'll buy.
Goes on white
You see exactly where you've applied — no guessing, no streaks.
Not sticky
Quick-dry formula means nothing to wash off. Get dressed in minutes, not hours.
6–8 hour glow
Develops in 6–8 hours. Tan lasts 5–6 days with proper care.
Buildable color
Layer for deeper bronze. Start light, build to your perfect shade.
They won't believe
it's fake.
Drag to see the transformation.
Before
After 1 application · 6-8 hours
Master your sunless
routine.
Three steps. Quick-dry. Glowing in 6–8 hours.
1
Prep & exfoliate
Exfoliate 24 hours before. Pay attention to dry areas — elbows, knees, ankles.
2
Apply with mitt
Apply lotion with a mitt or clean hands in long, circular motions starting at ankles. Goes on like a regular white lotion so you know where it is going.
3
Let it develop
Quick-dry formula. Wait 6–8 hours for full color. Tan lasts 5–6 days.
Clean Ingredients
High-performance botanicals that nourish while you tan.
DHA (tanning active)
Dihydroxyacetone
Reacts with skin for a natural bronze without UV exposure.
Aloe Vera
Aloe Barbadensis Leaf Juice
Helps hydrate and comfort skin while your tan develops.
Shea Butter
Butyrospermum Parkii
Softens, conditions, and moisturizes for a smooth, even-looking glow.
Coconut Oil
Cocos Nucifera
A rich emollient that helps skin feel nourished and hydrated.
Green Tea
Camellia Oleifera Leaf Extract
A botanical antioxidant that supports healthy-looking skin.
Cranberry Extract
Vaccinium Macrocarpon Fruit Extract
A skin-loving fruit extract included in the body lotion formula.
See All Ingredients
*Water (Aqua), *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Cane Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Propanediol, Ethylhexylglycerin, Potassium Sorbate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.
*Certified Organic Ingredients
What's not inside
No dyes · No parabens · No sulfates · No synthetic fragrance · No mineral oil · No phthalates · No UV
The real glow.
Real results from our community. Tag @beautybyearth.
Stefanie
Verified
Kortnie
Verified
Phoebe
Verified
@rachel.w
Verified
@madison.k
Verified
@taylor.c
Verified
@samantha.j
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@tera
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Tag @beautybyearth to be featured
All 1,880
Fair skin 471
Medium skin 903
Deep skin 286
Sensitive 220
Sarah M. · Fair skin
✓ Verified buyer
★★★★★
Finally, a lotion that doesn't look orange
It works so well and is beginner friendly. It goes on like a regular white lotion so you know where it is going, then develops into a natural bronze.
Jessica L. · Medium skin
✓ Verified buyer
★★★★★
Quick-dry is a game changer
The lotion is creamy, fast-absorbing, and easy to blend with a mitt. No streaks, no orange finish, just a real-looking tan on my medium undertone.
Megan R. · Sensitive skin
✓ Verified buyer
★★★★★
Sensitive skin approved
I have sensitive skin and most self tanners make me break out. This body lotion feels nourishing and gentle, and it leaves me with a soft, even glow.
Alexis P. · Deep skin
✓ Verified buyer
★★★★★
Buildable and beautiful
I was worried it wouldn't show on my skin but it gave me a gorgeous warm bronze. I build with another application when I want deeper color.
Anna · Medium skin
✓ Verified buyer
★★★★★
Changed my mind about self-tanners
It's so EASY to use! I have completely changed my mind about self-tanners — goes on even and looks totally natural.
Jacee · Medium skin
✓ Verified buyer
★★★★★
Best self tan I've ever used
The best self tan I've ever used! Goes on even and is the perfect color. I love my tan and it finally fades well.
J.k · Medium skin
✓ Verified buyer
★★★★★
Instant confidence builder
It's fool proof and an instant confidence builder. I can't imagine using another product.
L.u · Sensitive skin
✓ Verified buyer
★★★★★
No streaks on sensitive skin
No streaks, easy to apply. Happy with the results — wasn't orange, wasn't streaky, and this product is legit.
Alyssa · Medium skin
✓ Verified buyer
★★★★★
Most even tan I've ever had
The most even, golden, and lasting tan I've ever had. My color stays beautiful for days.
Sam · Medium skin
✓ Verified buyer
★★★★★
Everyone asks about my glow
I get compliments constantly on my natural glowy look. Not orange, not fake — just healthy, sun-kissed skin.
Amanda · Fair skin
✓ Verified buyer
★★★★★
Vacation glow, clean formula
Perfect beach-vacation tan without harsh chemicals. Clean ingredients and a gorgeous natural color.
Missy · Medium skin
✓ Verified buyer
★★★★★
Shorts and bikini ready
I finally have the confidence to wear shorts and bikinis again. Natural golden tan that looks like real sun.
Chris · Fair skin
✓ Verified buyer
★★★★★
Fair skin, no orange ever
As someone with fair skin I dreaded orange streaks. This goes on clear, develops evenly, and looks completely natural.
Krista · Medium skin
✓ Verified buyer
★★★★★
Not orange, won't stain sheets
Not orange or streaky, doesn't stain your sheets, and looks completely natural. Exactly what I wanted.
Questions, answered.
Tap to expand.
How do I apply the lotion for an even tan?
Exfoliate 24 hours before. Apply the lotion with a mitt or clean hands in long, circular motions starting at your ankles. Blend lightly at wrists, knees, and elbows, and wash hands after application.
How long does it take to develop?
The tan develops gradually over 6-8 hours. Our quick-dry formula means nothing to wash off — you can get dressed within minutes of application. For best results, wait at least 15 minutes before sweating or getting wet.
What makes this lotion different?
Our Self Tanner Body Lotion has a creamy, fast-absorbing texture that glides on like skincare while naturally derived DHA develops into a sun-kissed bronze. It is buildable, hydrating, and made for a streak-free, never-orange finish.
How long does the tan last?
Your tan will last 5-6 days with proper care. Moisturize daily, avoid harsh exfoliants, and pat (don't rub) your skin dry after showers for a smoother fade.
Is it safe for sensitive skin?
Yes! Our formula is dermatologist-tested, vegan, cruelty-free, and made without parabens, sulfates, dyes, or synthetic fragrances. It’s gentle enough for most skin types, but we still recommend doing a 24-hour patch test before your first full application.
Do I need to wash it off?
Nope! Simply apply the lotion, let it fully absorb, and go about your day. Your tan will gradually develop over the next 6–8 hours. For the best results, avoid water, sweating, or showering while the color develops.
Will it transfer onto my clothes or sheets?
Our formula is designed to minimize transfer, but we recommend letting the lotion fully dry before getting dressed and avoiding water or sweating while your tan develops. For extra peace of mind, darker clothing or sheets are best during the first application.
What if I'm not happy with my order?
We offer a 60-day money-back guarantee. If you’re not completely happy with your results, just reach out to our support team and we’ll make it right
Ready for your best glow?
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60-Day Glow Guarantee
Try it for 60 days. If you don't love it, we refund you — no return needed on opened bottles.
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