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45% off everything for 45 minutes · Fri, Oct 30 at 12:00 PM CT Save my spot

Beauty by Earth home
Prue holding a birthday cake under gold confetti
45 minutes only · Fri, Oct 30

Prue's birthday. Your 45% off.

Prue, our founder, celebrates by marking everything 45% off for 45 minutes. Birthday Steals go up to 45% off while they last.

Website doors open in

Website opens Fri, Oct 30 at 12:00 PM CT.

Fri, Oct 30 · 12:00 PM–12:45 PM CT · App opens 11:00 AM CT

How it works

Three steps to 45% off

Save my spot

  1. Save your spot today

    Leave your email. Add your mobile if you want your link by text, the fastest way to get it.

  2. Get your link first

    We email your link at 11:55 AM CT. Add your mobile if you want it by text, which lands faster.

  3. Shop at 12:00 PM CT

    Your link arrives at 11:55. Open it and the page unlocks itself at 12:00. You get 45 minutes on the website, 1 hr 45 min in the BBE app. When it's over, it's over.

BBE app exclusive

Get the sale an hour early

App shoppers start at 11:00 AM CT and get 1 hr 45 min to shop. Website shoppers get 45 minutes. Same prices, more time, first pick of the Steals.

Download the app
Sale hours: the BBE app is open 11:00 AM to 12:45 PM CT. The website is open 12:00 PM to 12:45 PM CT.

Before Friday

What happens when a Steal sells out?

It's gone until next year. Steals are limited stock and go first. Everything else stays 45% off until 12:45 PM CT.

Do Birthday Steals stack with 45% off?

No. Steals are already priced below 45% off, so the price you see is the price you pay. Everything else is 45% off with code BDAY45, and it applies on its own when you shop from this page.

Does it apply to Autoship or Essentials Club?

No. Autoship subscriptions, Essentials Club, gift cards, mystery boxes, special one-time offers and final sale items are excluded.

What time is the sale for me?

The website sale is 45 minutes on Friday, Oct 30. The BBE app opens one hour earlier.

  • Eastern: 1:00–1:45 PM ET. App opens 12:00 PM ET.
  • Central: 12:00–12:45 PM CT. App opens 11:00 AM CT.
  • Mountain: 11:00–11:45 AM MT. App opens 10:00 AM MT.
  • Arizona: 10:00–10:45 AM MST. App opens 9:00 AM MST.
  • Pacific: 10:00–10:45 AM PT. App opens 9:00 AM PT.
  • Alaska: 9:00–9:45 AM AKT. App opens 8:00 AM AKT.
  • Hawaii: 7:00–7:45 AM HT. App opens 6:00 AM HT.
  • Free shipping over $65
  • 60-Day Happiness Guarantee
  • Leaping Bunny cruelty-free

45% off during the sale window only: Fri, Oct 30, 12:00-12:45 PM CT on the website and 11:00 AM-12:45 PM CT in the BBE app. Birthday Steals are priced as marked while supplies last and don't combine with the 45% discount. Excludes gift cards, Essentials Club, special one-time offers (such as those in your cart, in pop-ups or at checkout), Autoship subscriptions, mystery boxes and final sale items.