Five quick questions. We will suggest a shade tier you can sheer or build with more lotion.
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Here's your match
BeforeAfter
Step 3 — Complete your routine
Complete your tanning routine
Add-ons you pick here go to the same cart as your bundle.
Kabuki brush
Blend face and body for streak-free color
$18.99
Application kit
Mitts for flawless, even application
$18.99
Exfoliation gloves
Prep skin for a longer-lasting glow
$11.99
60-Day Glow Guarantee
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Why people stay obsessed.
Four reasons this is the last self tanner body lotion you'll buy.
Goes on white
You see exactly where you've applied — no guessing, no streaks.
Not sticky
Quick-dry formula means nothing to wash off. Get dressed in minutes, not hours.
6–8 hour glow
Develops in 6–8 hours. Tan lasts 5–6 days with proper care.
Buildable color
Layer for deeper bronze. Start light, build to your perfect shade.
Proven Performance
They won't believe it's fake.
Drag to see the transformation.
BeforeAfter 1 application · 6-8 hours
✦Your BOGO code:bogoTap to claim
Effortless Application
Master your sunless routine.
Three steps. Quick-dry. Glowing in 6–8 hours.
1
Prep & exfoliate
Exfoliate 24 hours before. Pay attention to dry areas — elbows, knees, ankles.
2
Apply with mitt
Apply lotion with a mitt or clean hands in long, circular motions starting at ankles. Goes on like a regular white lotion so you know where it is going.
3
Let it develop
Quick-dry formula. Wait 6–8 hours for full color. Tan lasts 5–6 days.
Transparency
Clean Ingredients
High-performance botanicals that nourish while you tan.
DHA (tanning active)
Dihydroxyacetone
Reacts with skin for a natural bronze without UV exposure.
Aloe Vera
Aloe Barbadensis Leaf Juice
Helps hydrate and comfort skin while your tan develops.
Shea Butter
Butyrospermum Parkii
Softens, conditions, and moisturizes for a smooth, even-looking glow.
Coconut Oil
Cocos Nucifera
A rich emollient that helps skin feel nourished and hydrated.
Green Tea
Camellia Oleifera Leaf Extract
A botanical antioxidant that supports healthy-looking skin.
Cranberry Extract
Vaccinium Macrocarpon Fruit Extract
A skin-loving fruit extract included in the body lotion formula.
No dyes · No parabens · No sulfates · No synthetic fragrance · No mineral oil · No phthalates · No UV
As Seen on You
The real glow.
Real results from our community. Tag @beautybyearth.
Stefanie✓Verified
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Tag @beautybyearth to be featured
4.7
★★★★★
Based on 1,880 verified reviews
All 1,880
Fair skin 471
Medium skin 903
Deep skin 286
Sensitive 220
Sarah M. · Fair skin
✓ Verified buyer
★★★★★
Finally, a lotion that doesn't look orange
It works so well and is beginner friendly. It goes on like a regular white lotion so you know where it is going, then develops into a natural bronze.
Jessica L. · Medium skin
✓ Verified buyer
★★★★★
Quick-dry is a game changer
The lotion is creamy, fast-absorbing, and easy to blend with a mitt. No streaks, no orange finish, just a real-looking tan on my medium undertone.
Megan R. · Sensitive skin
✓ Verified buyer
★★★★★
Sensitive skin approved
I have sensitive skin and most self tanners make me break out. This body lotion feels nourishing and gentle, and it leaves me with a soft, even glow.
Alexis P. · Deep skin
✓ Verified buyer
★★★★★
Buildable and beautiful
I was worried it wouldn't show on my skin but it gave me a gorgeous warm bronze. I build with another application when I want deeper color.
Questions, answered.
Tap to expand.
How do I apply the lotion for an even tan?+
Exfoliate 24 hours before. Apply the lotion with a mitt or clean hands in long, circular motions starting at your ankles. Blend lightly at wrists, knees, and elbows, and wash hands after application.
How long does it take to develop?+
The tan develops gradually over 6-8 hours. Our quick-dry formula means nothing to wash off — you can get dressed within minutes of application. For best results, wait at least 15 minutes before sweating or getting wet.
What makes this lotion different?+
Our Self Tanner Body Lotion has a creamy, fast-absorbing texture that glides on like skincare while naturally derived DHA develops into a sun-kissed bronze. It is buildable, hydrating, and made for a streak-free, never-orange finish.
How long does the tan last?+
Your tan will last 5-6 days with proper care. Moisturize daily, avoid harsh exfoliants, and pat (don't rub) your skin dry after showers for a smoother fade.
Is it safe for sensitive skin?+
Yes! Our formula is dermatologist-tested, vegan, cruelty-free, and made without parabens, sulfates, dyes, or synthetic fragrances. It’s gentle enough for most skin types, but we still recommend doing a 24-hour patch test before your first full application.
Do I need to wash it off?+
Nope! Simply apply the lotion, let it fully absorb, and go about your day. Your tan will gradually develop over the next 6–8 hours. For the best results, avoid water, sweating, or showering while the color develops.
Will it transfer onto my clothes or sheets?+
Our formula is designed to minimize transfer, but we recommend letting the lotion fully dry before getting dressed and avoiding water or sweating while your tan develops. For extra peace of mind, darker clothing or sheets are best during the first application.
What if I'm not happy with my order?+
We offer a 60-day money-back guarantee. If you’re not completely happy with your results, just reach out to our support team and we’ll make it right
Ready for your BOGO glow?
Buy 1, Get 1 FREE with code bogo. Free US shipping over $65.