best-selling lotion · Self Tanner Body Lotion 05:08:12Free shipping $65+
Self Tanner Body Lotion

100% Bronzed.
0% Orange.

Up to 30% OFF

4.7 / 2,500+ verified reviews

Free shipping $65+ · 60-day money-back guarantee

No Dyes
Quick Dry
Cruelty-Free
Made in USA
As featured in
Step 1 — Pick your bundle

Choose your glow.

A bottle lasts about 5–7 full-body applications.

Your bundle
Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
Single Glow
1 bottle $32.39 / bottle
10% OFF
$32.39$35.99Save $3.60
Most Popular
Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
Double Radiance
2 bottles $28.79 / bottle
20% OFF
$57.58$71.98Save $14.40
Best Savings
Tube of Beauty by Earth Self Tanner Tanning Lotion on a beige background
Ultimate Stock
3 bottles $25.19 / bottle
30% OFF
$75.58$107.97Save $32.39
Step 2 — Choose your shade
Medio a oscuro
Justo a medio

Medio a oscuro

FIND MY SHADE

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Why people stay obsessed.

Four reasons this is the last self tanner body lotion you'll buy.

Goes on clear
No dyes means you see exactly where you've applied — no guessing, no streaks.
Not sticky
Quick-dry formula means nothing to wash off. Get dressed in minutes, not hours.
6–8 hour glow
Develops in 6–8 hours. Tan lasts 5–6 days with proper care.
Buildable color
Layer for deeper bronze. Start light, build to your perfect shade.
Proven Performance

They won't believe
it's fake.

Drag to see the transformation.

Before
After
Before After 1 application · 6-8 hours
Effortless Application

Master your sunless
routine.

Three steps. Quick-dry. Glowing in 6–8 hours.

Applying Self Tanner Body Lotion
1
Prep & exfoliate
Exfoliate 24 hours before. Pay attention to dry areas — elbows, knees, ankles.
2
Apply with mitt
Apply lotion with a mitt or clean hands in long, circular motions starting at ankles. Goes on like a regular white lotion so you know where it is going.
3
Let it develop
Quick-dry formula. Wait 6–8 hours for full color. Tan lasts 5–6 days.
Transparency

Clean Ingredients

High-performance botanicals that nourish while you tan.

DHA (tanning active)
DHA (tanning active)
Dihydroxyacetone
Reacts with skin for a natural bronze without UV exposure.
Aloe Vera
Aloe Vera
Aloe Barbadensis Leaf Juice
Helps hydrate and comfort skin while your tan develops.
Shea Butter
Shea Butter
Butyrospermum Parkii
Softens, conditions, and moisturizes for a smooth, even-looking glow.
Coconut Oil
Coconut Oil
Cocos Nucifera
A rich emollient that helps skin feel nourished and hydrated.
Green Tea
Green Tea
Camellia Oleifera Leaf Extract
A botanical antioxidant that supports healthy-looking skin.
Cranberry Extract
Cranberry Extract
Vaccinium Macrocarpon Fruit Extract
A skin-loving fruit extract included in the body lotion formula.
See All Ingredients

Self Tanner Body Lotion Ingredients: Aqua, *Aloe Barbadensis (Aloe Vera) Leaf Juice, *Butyrospermum Parkii (Shea) Butter, Dihydroxyacetone (Sugar Beet Derived), Cetyl Alcohol, Stearyl Alcohol, *Cocos Nucifera (Coconut) Oil, *Glycerin (Vegetable), *Camellia Oleifera (Japanese Green Tea) Leaf Extract, *Punica Granatum (Pomegranate) Extract, *Hamamelis Virginiana (Witch Hazel) Extract, *Vaccinium Macrocarpon (Cranberry) Fruit Extract, *Simmondsia Chinensis (Jojoba) Seed Oil, *Argania Spinosa Kernel (Argan) Oil, Leuconostoc/Radish Root Ferment Filtrate, Cocos Nucifera (Coconut) Pulp Extract, Vanilla Tahitensis (Vanilla) Fruit Extract.

*Certified Organic Ingredients

What's not inside
No dyes · No parabens · No sulfates · No synthetic fragrance
No mineral oil · No phthalates · No UV
As Seen on You

The real glow.

Real results from our community. Tag @beautybyearth.

Stefanie Verified
Kortnie Verified
Emily Verified
Phoebe Verified
@rachel.w Verified
@madison.k Verified
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@beautybyearth Verified

Tag @beautybyearth to be featured

4.7
★★★★★
Based on 1,842 verified reviews
All 1,245
Fair skin 312
Medium skin 598
Deep skin 189
Sensitive 146
Sarah M. · Fair skin
✓ Verified buyer
★★★★★
Finally, a lotion that doesn't look orange
It works so well and is beginner friendly. It goes on like a regular white lotion so you know where it is going, then develops into a natural bronze.
Jessica L. · Medium skin
✓ Verified buyer
★★★★★
Quick-dry is a game changer
The lotion is creamy, fast-absorbing, and easy to blend with a mitt. No streaks, no orange finish, just a real-looking tan on my medium undertone.
Megan R. · Sensitive skin
✓ Verified buyer
★★★★★
Sensitive skin approved
I have sensitive skin and most self tanners make me break out. This body lotion feels nourishing and gentle, and it leaves me with a soft, even glow.
Alexis P. · Deep skin
✓ Verified buyer
★★★★★
Buildable and beautiful
I was worried it wouldn't show on my skin but it gave me a gorgeous warm bronze. I build with another application when I want deeper color.

Questions, answered.

Tap to expand.

How do I apply the lotion for an even tan?+
Exfoliate 24 hours before. Apply the lotion with a mitt or clean hands in long, circular motions starting at your ankles. Blend lightly at wrists, knees, and elbows, and wash hands after application.
How long does it take to develop?+
The tan develops gradually over 6-8 hours. Our quick-dry formula means nothing to wash off — you can get dressed within minutes of application. For best results, wait at least 15 minutes before sweating or getting wet.
What makes this lotion different?+
Our Self Tanner Body Lotion has a creamy, fast-absorbing texture that glides on like skincare while naturally derived DHA develops into a sun-kissed bronze. It is buildable, hydrating, and made for a streak-free, never-orange finish.
How long does the tan last?+
Your tan will last 5-6 days with proper care. Moisturize daily, avoid harsh exfoliants, and pat (don't rub) your skin dry after showers for a smoother fade.
Is it safe for sensitive skin?+
Yes — dermatologist-tested, vegan, cruelty-free, and free of parabens, sulfates, dyes, and synthetic fragrance. We still recommend a 24-hour patch test before your first full application.
Do I need to wash it off?+
No. Apply, let the lotion absorb, get dressed, and let your tan develop over the next 6-8 hours. For best results, avoid water while the color is developing.
Will it transfer onto my clothes or sheets?+
Let the lotion fully absorb before dressing and avoid water while your tan develops. We recommend dark clothing and sheets the first night as a precaution.
What if I'm not happy with my order?+
We offer a 60-day money-back guarantee. If you're not happy, reach out to our support team and we'll refund you — no return needed on opened bottles.

Ready for your best glow?

Bundle & save up to 30%. Free US shipping over $65.

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Free shipping $65+
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60-Day Glow Guarantee
Try it for 60 days. If you don't love it, we refund you — no return needed on opened bottles.